Built Different. Make Your Mark.
🕶️ WHY THESE SHADES HIT DIFFERENT
🛠 Premium Build Quality
Crafted with durable, high-grade materials that stand up to daily wear without compromising on style
♾ Timeless
A look that hits whether you're in the city or on the move. Designed for culture-shifters.
🔆 UV400 Protection
Shields your eyes while keeping your vision razor-sharp. Style + safety, built in.
🪶 Lightweight Comfort
All-day wear that feels like nothing’s on your face—but still makes a statement.
VERIFIED💎
🚫 This Ain’t Mass-Produced.
🔧 Dialed-In Fit
Designed with balanced tension and grip that hugs without pressure. No sliding down. No discomfort behind the ears.
🧪 No Mass Production.
We don’t pump out thousands of units. Every batch is carefully reviewed for fit, finish, and feel.
💎 Premium Weight, Without the Bulk
They feel solid in your hands but featherlight on your face — comfort and confidence, balanced to perfection.
The Drop 💣
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Building Mr. Rich: A Melbourne Streetwear Brand Creating a Legacy
The story behind Mr. Rich—how one moment sparked a streetwear brand built on legacy, self-expression, and bold, limited-edition drops.
