· By Thomas Quattrocchi
Building Mr. Rich: A Melbourne Streetwear Brand Creating a Legacy
May 4th, 2024 — that date’s burned into my memory. It was my dad’s birthday. He’s been gone six years, and something just hit different that day. My name’s Thomas, and I realized I’d been holding back on chasing what I really wanted. I kept making excuses—too worried about what people might say or think. But that day, I felt like, enough is enough. I couldn’t keep putting off my dreams. I wanted to build something real—something with purpose. So I made a decision. I stopped running from what made me happy. That’s the day Mr. Rich was born.
My Love for Fashion Started Early
I’ve always been into design—suits, streetwear, sunnies, watches, you name it. There’s just something about quality and detail that I’ve always appreciated. That came from my roots—my Sicilian grandma used to tell me stories about her dad, a musician, and her brother, who was a shoemaker so good his work is displayed in a museum in Castroreale. Style and craftsmanship run deep in my family.
And then there’s my grandfather—an absolute icon. Even when he was in the garden, he’d be wearing dress pants, a vest, and loafers. No tracksuits. No runners. Ever. He believed in showing up with style, no matter what. That mindset stuck with me—and it’s a big part of the Mr. Rich DNA.
Before Mr. Rich, There Was Quattrocchi
Before Mr. Rich came to life, I had already been building my creative journey for over a decade.
In 2012, I launched Quattrocchi Timepieces—inspired by a moment I’ll never forget: seeing my dad’s vintage Omega. It wasn’t just a watch—it was a statement. A symbol of pride, presence, and legacy. That feeling stayed with me, and I wanted others to feel it too.
Each Quattrocchi watch is designed in Geneva, Switzerland, the heart of world-class watchmaking. I kept the collection exclusive and meaningful—available only at Franco Jewellers in Melbourne. More than just timepieces, they’re crafted to be personal and timeless.
Then in 2016, I created Quattrocchi Suits, inspired by my grandfather and the refined, effortless nature of Italian style. I leaned into Neapolitan tailoring, with elements like the Spalla Camicia shoulder and premium Italian fabrics. Every suit was designed to feel like it was made for you.
That journey took me across the world—I had the privilege of dressing celebrities for movie premieres in Los Angeles, watching my work walk red carpets. It proved to me that when you combine craftsmanship with purpose and identity, you can create something unforgettable.
The First Drop: A Hoodie That Speaks
The first piece I designed for Mr. Rich was a hoodie inspired by Melbourne’s street art scene. Bold, raw, creative—just like the city. The design features “Urban Royalty” down the sleeves and strong graphic prints across the front and back.
I used 450 GSM cotton to make sure it didn’t just look premium—it felt it. Heavy, structured, and built to last. The manufacturer I partnered with in China shares my standards for luxury streetwear—eco-conscious materials and ethical production only.
The Hat Drop: Melbourne in Every Thread
Then came the hats. Each one carries the same energy—mural-style art, a signature bear illustration, and clean embroidery inspired by Melbourne's iconic laneways. We work with a hat-only manufacturer that delivers on quality and attention to detail.
All releases are limited edition. Once a piece is gone, that’s it. That’s what makes them special.
What’s Next: Eyewear That Hits Different
Our next chapter? Sunglasses—designed to be worn day or night. They feature UV400 lenses, transparent lens options, and signature Mr. Rich detailing like the engraved name and crown icon etched into the lens.
Stylish, functional, and built to elevate any look—without the luxury price tag.
THE BLACKLIST COLLECTION IS HERE!
Built with Heart. Backed by a Community.
Whether it’s Mr. Rich, Quattrocchi Suits, or Quattrocchi Timepieces—everything I create comes from a deep place. Family. Story. Legacy. Confidence. This isn’t just fashion—it’s a mindset.
And now, this story includes you. Every time someone wears Mr. Rich, they become part of something that started in my blood and is now worn on the street.
Thanks for being here.
Welcome to Mr. Rich. Wear your worth.
